Greenway Global
Brand Activation
Movement, new experiences, healthy habits and summer energy all came together at the Greenway Global brand activation we created for a major city wellness event on Novosibirsk’s Mikhailovskaya Embankment.
We designed the sports programme to give guests plenty to try. They could take on a classic gymnastics vault or discover squash for the first time. We even built a dedicated squash court right on the embankment and invited a coach to introduce guests to the game.
But the experience went far beyond sports. Guests could chat with a nutritionist, enjoy iced tea and ice cream made with Greenway products, or play a custom memory game featuring the company’s products on the cards.
Greenway Global’s mascots, Captain Kit and Mia the Leopard, joined us throughout the day, meeting guests, posing for photos and quickly becoming a favourite with the kids.
To complete the bright summer setting, we created a large 3D photo installation and a photo booth, while custom branding brought every element together into one vibrant Greenway space.
The result was a little Greenway world within a much bigger city event - active, colourful and welcoming to everyone who wanted to join in.
We designed the sports programme to give guests plenty to try. They could take on a classic gymnastics vault or discover squash for the first time. We even built a dedicated squash court right on the embankment and invited a coach to introduce guests to the game.
But the experience went far beyond sports. Guests could chat with a nutritionist, enjoy iced tea and ice cream made with Greenway products, or play a custom memory game featuring the company’s products on the cards.
Greenway Global’s mascots, Captain Kit and Mia the Leopard, joined us throughout the day, meeting guests, posing for photos and quickly becoming a favourite with the kids.
To complete the bright summer setting, we created a large 3D photo installation and a photo booth, while custom branding brought every element together into one vibrant Greenway space.
The result was a little Greenway world within a much bigger city event - active, colourful and welcoming to everyone who wanted to join in.
