Greenway Brand Activation at the A. Raevich Half Marathon
Greenway’s participation in the Raevich Half Marathon is a great example of how sport and brand energy can come together as one.
Greenway employees took part in the race, while we created not just a promo area, but a full brand activation zone for participants and guests - a place where people wanted to stay and truly feel the atmosphere of a major sports event. A bright shaker photo zone caught attention, while mascots Kit and Mia in full costumes easily connected with both adults and children, creating a light and joyful mood.
Guests could complete fitness challenges, receive coupons, and try a specially developed Greenway menu - pancakes and non-alcoholic cocktails made with the brand’s products. Additional activities included face painting, cotton candy, and a Memo board game featuring Greenway-branded visuals.
Every detail was carefully planned - from the design of the zone to the award medals - so guests could fully experience the spirit of celebration, movement, and inspiration.
The Greenway activation became one of the highlights of race day: dynamic, engaging, and truly alive.
Greenway employees took part in the race, while we created not just a promo area, but a full brand activation zone for participants and guests - a place where people wanted to stay and truly feel the atmosphere of a major sports event. A bright shaker photo zone caught attention, while mascots Kit and Mia in full costumes easily connected with both adults and children, creating a light and joyful mood.
Guests could complete fitness challenges, receive coupons, and try a specially developed Greenway menu - pancakes and non-alcoholic cocktails made with the brand’s products. Additional activities included face painting, cotton candy, and a Memo board game featuring Greenway-branded visuals.
Every detail was carefully planned - from the design of the zone to the award medals - so guests could fully experience the spirit of celebration, movement, and inspiration.
The Greenway activation became one of the highlights of race day: dynamic, engaging, and truly alive.
