Hero Race 2025
for Greenway
Hero Race is not about speed. It’s about teamwork, challenge, and real emotions - when the finish line becomes a shared win!
Across seven cities - Moscow, Saint Petersburg, Nizhny Novgorod, Yekaterinburg, Kazan, Vladivostok, and Novosibirsk - Greenway employees and partners completed the course side by side. At the same time, we created bright, welcoming brand zones for participants and guests.
These spaces became real points of attraction. Participants could relax after the race, supporters spent time cheering and socializing, and newcomers discovered Greenway and its products for the first time. We made sure every interaction with the brand felt easy, warm, and memorable.
Together with our partners, we developed a branded menu featuring food and drinks made with Greenway products - pancakes, desserts, teas, and cocktails. Both adults and children enjoyed workshops, while mascots Captain Whale and Mia the Leopard entertained guests and quickly became crowd favorites.
For the most active guests, there was a chance to complete fitness challenges and earn a token. For everyone else - energy, care, and a welcoming atmosphere created by Greenway.
And at the finish line - smiles, hugs, and a team that went through it all together.
Greenway was there every step of the way - as a brand, as support, and as part of a shared journey forward.
Across seven cities - Moscow, Saint Petersburg, Nizhny Novgorod, Yekaterinburg, Kazan, Vladivostok, and Novosibirsk - Greenway employees and partners completed the course side by side. At the same time, we created bright, welcoming brand zones for participants and guests.
These spaces became real points of attraction. Participants could relax after the race, supporters spent time cheering and socializing, and newcomers discovered Greenway and its products for the first time. We made sure every interaction with the brand felt easy, warm, and memorable.
Together with our partners, we developed a branded menu featuring food and drinks made with Greenway products - pancakes, desserts, teas, and cocktails. Both adults and children enjoyed workshops, while mascots Captain Whale and Mia the Leopard entertained guests and quickly became crowd favorites.
For the most active guests, there was a chance to complete fitness challenges and earn a token. For everyone else - energy, care, and a welcoming atmosphere created by Greenway.
And at the finish line - smiles, hugs, and a team that went through it all together.
Greenway was there every step of the way - as a brand, as support, and as part of a shared journey forward.
