Brand Activation at the EcoMir
Festival for Greenway Global
How do you catch people’s attention at a busy city festival and give them a reason to stay? Bring together bold design, games, prizes, treats, and activities that both adults and children can enjoy!
For Greenway Global at the EcoMir environmental festival, we created a vibrant branded space built around the company’s signature colours. One of the main visual highlights was a photo area featuring a giant Greenway shaker, while interactive games and activities gave visitors plenty of ways to engage with the brand.
The space featured a photo booth, the interactive “Catch Me” game, a touchscreen quiz, and a prize machine. Guests could also play a custom Greenway memory game, get temporary tattoos, and enjoy iced tea and ice cream made with Greenway products.
Mia the Leopard, one of Greenway’s mascots, became a star of the day. She welcomed visitors, posed for photos, and was especially popular with the younger guests.
The result was a colourful, energetic brand activation that drew a steady crowd throughout the day. Visitors could play, take photos, win prizes, sample products, and discover Greenway through fun, memorable experiences.
At EcoMir, Greenway became part of the festival not just through its visual presence, but through genuine interaction with the people who came to experience it.
For Greenway Global at the EcoMir environmental festival, we created a vibrant branded space built around the company’s signature colours. One of the main visual highlights was a photo area featuring a giant Greenway shaker, while interactive games and activities gave visitors plenty of ways to engage with the brand.
The space featured a photo booth, the interactive “Catch Me” game, a touchscreen quiz, and a prize machine. Guests could also play a custom Greenway memory game, get temporary tattoos, and enjoy iced tea and ice cream made with Greenway products.
Mia the Leopard, one of Greenway’s mascots, became a star of the day. She welcomed visitors, posed for photos, and was especially popular with the younger guests.
The result was a colourful, energetic brand activation that drew a steady crowd throughout the day. Visitors could play, take photos, win prizes, sample products, and discover Greenway through fun, memorable experiences.
At EcoMir, Greenway became part of the festival not just through its visual presence, but through genuine interaction with the people who came to experience it.
