The Russian Summer sport festival is a vivid example of how we transformed an ordinary corporate day into an exciting sports festival!
Firstly, we created the sports festival's identity from scratch in modern trends and branded all elements of the stadium - the champion's stand, flags, banners, banners, the event map, tournament tables, judges' and instructors' uniforms, certificates and cups. We even had the award cakes under the "Tasty Dope" label.
Secondly, we directed a slender parade of teams for the opening of the Spartakiade. It was important that we were able to do this remotely because half of the teams were visiting. We filmed the parade from drones and it turned out really beautiful.
Thirdly, we developed a system for our instructors to accompany the teams. The newcomers did not wander around the huge event site, came to the tournaments on time and clearly followed the instructions.
The main purpose of this event was not so much to create a competitive atmosphere, but to strengthen ties between employees of divisions from different Siberian cities. The participants showed their sports talents in volleyball, table tennis, track and field, long jump, tug of war and kettlebell lifting. They were also able to get to know their colleagues in a new way outside the work environment.
Positive emotions, the joy of victory and a sense of team spirit - all this is the Spartakiada!