Chinese New Year For Philip Morris

Chinese New Year is all about traditions and a warm, family-like atmosphere.

Rich red and gold tones, dragons, fans, feng shui elements, and calligraphy created an authentic festive setting. The entrance was adorned with an arch of dozens of lanterns, while the photo zone - featuring fans and a Dragon, the symbol of the year - was bustling with guests all night.

Table numbers were beautifully displayed on Chinese lanterns, accompanied by traditional New Year’s wishes in Chinese characters, carefully selected with the help of a sinologist.

The program included: A traditional dragon dance, A tea ceremony, A game of Mahjong, A Chinese knot weaving workshop, Fortune-telling using the I Ching (Book of Changes).

Every activity was infused with authentic Eastern flair, making the celebration deeply stylized and heartfelt down to the smallest detail!